Here's all the deals, discounts and freebies for celebrating National Ice Cream Day and National Ice Cream Month. Ok, now we're officially craving some ice cream. 'The luscious vanilla flavor effortlessly enhances a variety of desserts, whether it's nestled in a chocolate sundae, paired a-la-mode with a slice of pie or cobbler, or simply savored in its pure form with a delightful sprinkle topping,' she said. Vanilla reigns because of its versatility, said Instacart’s trends expert Laurentia Romaniuk in a statement accompanying the ice cream data. On the rise: Birthday cake-flavored ice cream.Īnother sign of vanilla's dominance: Vanilla accounted for 30% of all ice cream purchases through Instacart, from June 2022 to May 2023, with it being the favorite flavor of 21 states. Next favorites: chocolate and Neapolitan. Vanilla remains the favorite, at least when consumers buy ice cream by the pail instead of the pint, according to 84.51°, a retail data tracking firm. It looks like we're treating ourselves again, however, as ice cream sales over the last 52 weeks rose 8% and topped $8.1 billion, However, we're spending more and getting less, thanks to inflation, as unit sales are down 3.2% over that time period.Īnd we can now select from seemingly endless flavor choices – Baskin Robbins famous for offering 31 flavors now has created more than 1,400. After a 6.7% decline in 2021, sales rose 5% in 2022. In the U.S., we went on an ice cream spending spree during the 2020 pandemic year, with ice cream sales up 17%, to $8 billion, according to Circana, formerly IRI and The NPD Group, based on sales at grocery stores, drug stores, mass market and convenience stores. National Ice Cream Month: We're spending more on ice cream, but getting less On average, we each eat about 20 pounds of ice cream annually, or about four gallons, according to the International Dairy Foods Association. It enjoys a reputation as the perfect dessert and snack food.'Ĭan't argue with that. He proclaimed July as National Ice Cream Month and a the third Sunday of July as National Ice Cream Day, too, saying, 'Ice cream is a nutritious and wholesome food, enjoyed by over 90% of the people in the United States. Many of us don't need a special day to scream for ice cream, but back in 1984, President Reagan felt one was needed. Here's the scoop: Sunday is National Ice Cream Day.

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